Komatsu goes Formula One and becomes the Principal Partner of Williams Racing from the 2024 season. The multi-year deal with the British team reignites a historic relationship between the two companies and embodies the Komatsu brand message of "Creating value together".
There is already a legacy between the two brands, as Komatsu was a key partner of Williams Racing in Formula One during the 1980s and 1990s, a period of abundant success for the team.
One of the driving forces behind the partnership was the alignment of vision that the two brands share. The characteristics embedded in Komatsu’s DNA and values, such as cutting-edge technology, outstanding quality and unwavering reliability, are all demonstrated by Williams Racing at the highest level of motorsport. While both brands are proud of the history they have made, the goal of the partnership is to make history in a new era from 2024 and beyond.
The Komatsu logo will feature prominently on the FW46 driven by Alex Albon and Logan Sargeant, as well as driver overalls and Williams Racing team kit. With 24 races spread from March to December, the Formula One World Championship is one of world’s most popular sports events, with millions of spectators along the racetracks and in front of the television. This collaboration will further enhance Komatsu’s worldwide brand awareness.
